Print Ads
Organization for Equipment Management Professionals
Problem
In an everchanging technological landscape AEMP was looking for a way to increase awareness and enrollment in their new online university for equipment fleet managers to earn continuing education credits in a an eaiser to use, at-thier-own-pace platform.
Solution
The campaign look centered around using the letter “U” from University with a message, color scheme and typeface that reflected the programs focus. The print ads were expanded in roll up banners, digital ads and website banners.
